New Website, New Logo
- Image via Wikipedia
Redesigning your company’s website may be a good opportunity to reexamine your logo and wordmarks. Your logo may be outdated or out of style, or perhaps you’ve never established an official style guide for your company. Your web designer may be able to help.
If you choose to have your web graphic designer work up a new logo, expect that this work will fall outside the scope of the actual web design project. This portion is commonly known as rebranding, and not only will you have a new logo but a new color palette and branding guidelines.
You may choose to hire a third party to develop your new logo and branding. There are many companies that specialize in this field. If you go this route, you must supply your web design company with all the appropriate information and accompanying files from your logo designer so that it can be incorporated into your new website.
Either way, you will want to be sure to get print-quality (300dpi) files of all logos and wordmarks. These will be used for printing business cards, signage, letterhead and the like. It may be appropriate, if your company is sufficiently large, to provide an area of your website for media professionals that includes downloadable logos for use in print publications about your company.
Your web designer is a great resource for this type of work. They will undoubtedly have the talent in-house, or they can make recommendations for other companies for you to evaluate. Rolling out your new website is a great time to debut your brand new company branding.
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Web design is very much about looking good. While good design is sometimes characterized as being subjective, there are constraints that if not met will result in generally poor visual appeal. An ineffective logo makes a good web design very difficult, even impossible, to achieve. Rebranding can be one of the most challenging design tasks. It can be risky, especially if quirks have become a part of your brand that a designer subjectively dislikes. It can also be very rewarding if done well, taking history and past exposure into account.
For most businesses researching “what to do” in web design, who’ll adding to their education by reading these articles, it’s likely they’ll also benefit from a logo management service – have your logo designer recommend and provide the right logo file format for each job. A 300 dpi image won’t work in every application. Sometimes you’ll need a vector format or a CAD file, other times you’ll need a 72 dpi custom sized image. Find someone who can develop and manage your brand if you need outside marketing help.